CLIENT

Multi-Store Retailer - Consumer Electronics

SERVICES

Multi-channel Strategy | Amazon Strategy | Amazon 3P and 1P Management | Partner Selection | Order Management Selection | Order Management Implementation | Demand Planning | Marketing Partner Selection | Marketing Partner Management | Executive Role | Board Member | Merchandising Strategy | Organizational Structure | Ecommerce Platform Selection | Ecommerce Platform Implementation | Recruitment and Hiring | Website Design - Agency Selection | Website Design – Management | Ecommerce Launch Strategy | Drop Ship Strategy & Execution | B2C

THE CHALLENGE

A private equity owned consumer electronics retailer with over 60 locations nationwide saw an opportunity to grow sales by expanding into online channels. Having operated within the traditional brick and mortar model for over 20 years, the company lacked the experience necessary to navigate the many complexities of their ecommerce initiative. The company hired DigMEE Partners to lead the digital transformation. As interim Director of Ecommerce, DigMEE Partners formulated a cohesive digital strategy and worked with cross-functional teams to build the infrastructure that was key to the company’s success.

 

HOW DIGMEE PARTNERS HELPED

  • Vetted and selected a SaaS ecommerce platform that would deliver scalable growth and a quick ROI. DigMEE Partners completed the implementation of the ecommerce platform in 3 months, allowing the company to begin generating online revenue in a short period of time

  • Transformed 4 distribution centers into efficient operations by training warehouse management teams on best practices, and building new processes to support ecommerce initiatives, including reverse logistics, order fulfillment and Amazon FBA

  • On-boarded and negotiated favorable agreements with small parcel shipping carriers, as well as white glove delivery providers. Formulated shipping logic for online orders, taking into account margin requirements, damage rates, and a number of unique order characteristics

  • Recruited and hired a team of marketing, merchandising, operations, IT, finance, and customer service resources to support the growing ecommerce business Expanded online business to third-party marketplaces such as Amazon, eBay and Rakuten, generating a 50% lift in online revenue

  • Adapted customer service policies and procedures to meet the needs of ecommerce. DigMEE Partners later expanded the call center to include an ecommerce outbound sales which resulted in a 20% increase in revenue

RESULTS DELIVERED

  • The ecommerce business was very successful, generating an additional 33% in sales for the company

  • EBITA grew by 17% as the result of increased operational efficiencies and top-line growth 

  • Received recognition as the largest third-party seller in our category on Amazon

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