CLIENT

Manufacturer - Food Products 

SERVICES

Multi-channel Strategy | Amazon Strategy | Amazon 3P and 1P Management | Partner Selection | Order Management Selection | Order Management Implementation | Demand Planning | Amazon Marketing | Marketing Partner Selection | Marketing Partner Management | Executive Role | Merchandising Strategy | Organizational Structure | Ecommerce Platform Selection | Ecommerce Platform Implementation | Recruitment and Hiring

THE CHALLENGE

A national food products manufacturing and distribution company with a strong brand, specializing in food coloring and pastry decorations sought to expand their distribution by selling direct-to-consumer. Initially, the company’s only distribution channels were distributors, grocery, big box retail, and specialty retailers.  With limited experience and internal resources, the company looked to DigMEE Partners to to guide the execution of their B2C ecommerce initiative.

HOW DIGMEE PARTNERS HELPED

  • DigMEE Partners worked closely with the executive team and developed a comprehensive multi-channel, go-to-market ecommerce strategy.

  • Performed detailed requirements gathering and identified an ecommerce platform that would best fit the company’s needs and provide the greatest ROI. Vetted and selected a systems integration partner and managed the implementation of the ecommerce platform.

  • Led the sourcing, evaluation, and implementation of a third-party fulfillment (3PL) solution and customer service system.

  • Developed a multi-channel digital marketing roadmap, that included budget allocation and performance metrics.  Assisted in the sourcing and selection of digital marketing partners specializing in influencer marketing, search engine marketing (SEM), and social media marketing.

  • Evaluated the company’s Amazon marketplace strategy and provided strategic direction to improve performance.

  • Assisted in the recruitment and hiring of internal resources (i.e. Director of Marketing) to continue to drive business.

  • Provided on-going support to the new Director of Marketing and the entire team on marketing results and performance.

RESULTS DELIVERED

  • Grew the business in year one to 5% of total company revenue on a $150k investment.

  • 200% revenue growth in year two and business was profitable.

  • Overhaul of the company website and new digital marketing channels resulted in a 3x improvement on Return on Advertising Spend (ROAS).

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